Self-acclaimed ambassador for creativity and play
Those who can trust their creativity have less to fear and more to look forward to.

Creativity is the most beautiful thing there is. It is the basis of humor, flirting, playing and fun. But also of experimenting, inventing and innovating.
We need creativity for big challenges like improving the world, but also for small daily challenges like getting a toddler (or yourself!) to think differently.

In addition to a successful career as a creative in advertising, I also like to advertise for essential things such as using your imagination, creativity, agile thinking, resourcefulness, being allowed to make mistakes (or being human) and playing. I am Barbara Tammes, born and raised in Amsterdam. At the age of 19 I started as a copywriter and have worked for major national and international clients as a creative and creative director. My creative work has been awarded several international prizes, (just so you know). In the meantime I have also written and drawn a number of books. Such as the internationally published Handbook for building your own Air Castle about using your imagination. Playmode about the attitude of creativity and my latest book Magic Click about agile thinking with the help of a classic four-colour pen. I am on when I can make complex things simple, empower people and contribute culturally and socially with creative interventions. When ChatGPT was asked what he knew about me, he answered that I like creativity and structure. I can relate to that. (Nice question by the way, I can recommend it to you.) If you want to know what we can do together, look at PLAY and if you want to know what I have already done, look at WORK.
about

events
An agenda of fun things in the offing. If you want to stay informed of everything, then definitely subscribe to the newsletter . Then you will receive inspiration in the form of a Chance Card every first Monday of the month.

01
Magic Click lecture
Museum of the Mind
Thursday April 24, 2025 an interactive Magic Click lecture and festive book launch in the beautiful Museum of the Mind in Haarlem. The interactive lecture starts at 7:30 PM and afterwards there is a signing session with drinks. Order your tickets here . Great if you come!
02
Podcast Monkey Talk
From April 25, 2025 the Monkey Talk podcast will be released in which Irene Koel and I talk very enthusiastically about creativity in general and Magic Click in particular. You can listen to it here. In Dutch though.
03
Magic Click workbook in FLOW Magazine
August 6, 2025 FLOW number 7 will be released, containing a workbook with original Magic Click exercises, for reflection and expression. In the style of FLOW.
04
Magic Click in English
August 27, 2025, the English version of Magic Click will also be published by Nijgh & Van Ditmar. For English-speaking colleagues and students.
05
Magic Click workshop Happinez Festival
Sunday September 14, 2025 I will give a Magic Click introductory workshop at the Happinez Festival. It will take a while but I am looking forward to it. Order your tickets here .

let's stay in touch
Receive every month
a chance card in your mail
Every first Monday of the month I do my best to inspire you with a Chance Card. These are beautiful ideas that I come across and write down as briefly as possible - hence the limitation of a card. Plus a question to get you thinking. I do this with great pleasure because I believe that creativity is contagious. And maybe that's why you'll come up with that cool idea that makes the world a better place!