Uked

How a need became a successful business case. Why do you have to be good or perform right away if you want to play a musical instrument? Can it also be playing, for fun? I founded Uked together with business partner Liselotte Goed. What I enjoyed most was developing a format for two-hour workshops in which we taught everyone to play a cool song on the ukulele, even if you had never held an instrument before. We imported the most beautiful persevering ukuleles from Portugal (the country where they originally come from), sold them after the workshops and in our webshop. With ten Uked trainers throughout the country, a successful webshop, of course a book, a well-read newsletter, a CD, we have made about 50,000 people Uked. Fantastic to have your own company and to have the identity and communication in your own hands, but also to ensure that the sun shines on every customer who opens a package from Uked.